PROFILE

For 6+ years, I've turned trends, comments, short-form video, and big ideas into content people want to watch. I love finding the human story inside a brand, whether I'm building a community for Meta's global audiences or growing a luxury jewelry startup from 15K to 75K+ followers. 

PROFESSIONAL EXPERIENCE

THE•TEAM (Wasserman) | New York, NY Jul 2024 – Present

Social Media Manager | Meta & GE Vernova

  • Own community management and daily publishing for Meta brands including @Facebook, @WhatsApp, @Muse, and @OakleyMeta across social platforms.

  • Led the launch of @Muse community management, publishing 100+ engagements within hours of launch.

  • Maintain distinct brand voices across high-volume moderation, creative copy, and proactive engagement, adapting execution to each platform and audience.

  • Produce weekly and monthly reports that turn engagement patterns into recommendations for social strategy, content decisions, and ongoing optimization.


Frank Darling | New York, NY Nov 2022 – Jul 2024

Brand and Content Manager (Aug 2023 – Jul 2024) | Social Media Content Manager (Nov 2022 – Aug 2023)

  • Directed a creative team producing social-first photo, short-form video, and copy; used performance insights to guide content strategy across platforms and the brand website.

  • Led brand and influencer collaborations from concept through communication, content, approvals, and scheduling; created affiliate advertising assets and copy.

  • Grew Instagram from 15K to 70K+ followers; trend-led content and SEO strategies contributed to +205% follower growth, +87% monthly impressions, and +16% engagement.


Dentsu Creative | Chicago, IL - Remote Jun 2022 – Aug 2022

Studio Production Intern | Dentsu McGarry Bowen

  • Supported fast-moving client video production and served as head editor on animated Chevron projects, delivering quality work ahead of schedule.


Elle Branded | Chicago, IL - Remote May 2020 – Apr 2022

Social Media Team Leader (Dec 2020 – Apr 2022) | Social Media Management Intern (May 2020 – Dec 2020)

  • Rebuilt social strategy across four platforms, increasing average engagement 25%; ran editorial calendars in Later, Sked, and Airtable

  • Researched social media trends, reported findings on the company blog, and maintained a consistent brand voice.

  • Managed and mentored a team of four interns.


Additional experience:

State Farm — Social Media Marketing Strategist & Manager (Jan–Jun 2022)  •  The Blackout — Talent Producer (Jun 2021–Jun 2022)  •  Northwestern University — Football Video Staff, part-time (Oct 2021–Feb 2022)


EDUCATION

Northwestern University | B.A., Radio/Television/Film & Creative Writing Jun 2022

Dean's List (10 quarters)  •  Lambda Pi Eta, School of Communication Honors Society


CORE STRENGTHS

Brand voice & creative copy  •  Platform-native storytelling  •  Short-form video  •  Daily publishing calendars  •  Community engagement  •  Trendspotting  •  Branded partnerships  •  Cross-functional campaign leadership  •  Social analytics & optimization


TOOLS

Social & analytics: Sprout Social, Sprinklr, Later, Sked, Tailwind, Google Analytics, Instagram, TikTok, Facebook, Pinterest

Project & design: Asana, Figma, Canva

Video & creative: CapCut, Adobe Premiere Pro, After Effects, Photoshop, Illustrator, Final Cut Pro

Production: Photography, videography, video editing